SLIPKNOT's CLOWN Talks About 'Wear The Mask' App (Video)

August 8, 2012

SLIPKNOT co-founder/conceptualist/percussionist Shawn M. Crahan (a.k.a. Clown) recently spoke to Artisan News about the band's first-ever digital app, which was released last month across Mac iOS and Android platforms. You can watch the chat below.

Appropriately entitled "Slipknot: Wear The Mask", the app is as much about the fans as it is the band. The point is for fans to learn something about themselves through SLIPKNOT's unique perspective and lens. "Wear The Mask" has social, gameplay, and photography aspects, but it is not any one of those things exclusively.

Clown notes: "Welcome to what we are. Welcome to what you are, and what we together have always been. SLIPKNOT is not a band. We are a culture and you are our blood. We play for blood. Enjoy your new face. It has always been there with you. Strap it on and let's infect the entire world together as one. It's time to Wear The Mask. Stay (sic) and enjoy it."

Typical band apps are often either an abbreviated web site with tour dates and ticket links or a simple game that fans play once before growing bored. With "Wear The Mask", SLIPKNOT and their partner agency, Saatchi & Saatchi – New York, they aimed to do more. Together they wanted to create an experience for fans that allowed them to completely immerse themselves in the culture of SLIPKNOT.

Saatchi & Saatchi New York's Chief Creative Officer Con Williamson adds: "SLIPKNOT's Facebook presence alone is over 12 million fans, so we wanted to create a way to give each one of those people an individual experience with the band. 'Wear the Mask' is an engaging, layered and multi faceted way to do that. Fans will discover an app that's complicated, disturbing, challenging and fresh, and really true to their core. This will allow them to keep finding new ways to get even more lost in the awesome world of SLIPKNOT."

"Slipknot: Wear The Mask" can be downloaded at wearthemask.slipknot1.com.

Find more on

Prev More News Next

Comments Disclaimer And Information

BLABBERMOUTH.NET uses the Facebook Comments plugin to let people comment on content on the site using their Facebook account. The comments reside on Facebook servers and are not stored on BLABBERMOUTH.NET. To comment on a BLABBERMOUTH.NET story or review, you must be logged in to an active personal account on Facebook. Once you're logged in, you will be able to comment. User comments or postings do not reflect the viewpoint of BLABBERMOUTH.NET and BLABBERMOUTH.NET does not endorse, or guarantee the accuracy of, any user comment. To report spam or any abusive, obscene, defamatory, racist, homophobic or threatening comments, or anything that may violate any applicable laws, use the "Report to Facebook" and "Mark as spam" links that appear next to the comments themselves. To do so, click the downward arrow on the top-right corner of the Facebook comment (the arrow is invisible until you roll over it) and select the appropriate action. You can also send an e-mail to blabbermouthinbox(@)gmail.com with pertinent details. BLABBERMOUTH.NET reserves the right to "hide" comments that may be considered offensive, illegal or inappropriate and to "ban" users that violate the site's Terms Of Service. Hidden comments will still appear to the user and to the user's Facebook friends. If a new comment is published from a "banned" user or contains a blacklisted word, this comment will automatically have limited visibility (the "banned" user's comments will only be visible to the user and the user's Facebook friends).